This course exposes students to a representative portfolio of advanced analytical methods and tools for business and industry research aiming to provide relevant global market information and trends for key decision makers in multinational enterprises. The topics to be deepened in class integrate concepts, theories, multi-dimensional data analysis, and statistic and graphic presentations. Extensive examples are also illustrated in the context of professional application by practitioners and executives across a variety of industries in the global business world.

There is no single textbook that fits this course. Supporting lecture notes and supplemental material for in-class discussions are to be distributed following the progress of the course.