To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization) • To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing • To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class • To build communication and teamwork skills through the group project • To familiarize students with extant “tools” of international marketing beyond the textbook such as the Internet, government databases, etc.

They will be introduced in the lecture.