113年第2學期-3384 Honors: Advertising and Consumer Society 課程資訊

評分方式

評分項目	配分比例	說明
Class Discussions	25
Critical Questions	25
Philosophical Diary	25
Debates	25

教育目標

In this course, we will critically examine the ways advertising shapes and reflect the society we live in. Advertising is not merely a tool for selling products; it is a powerful cultural force that both reflects and drives economic, social, and political change. Through detailed analysis of advertising's methods and messages, we will investigate its central role in shaping consumer society and its broader implications for how we live and think in a capitalist system. The course focuses particularly on advertising's economic and ideological dimensions, exploring its function as a key player in media economics and its relationship to broader structures of production and consumption. We will analyze how advertising constructs commodities, promotes consumer identities, and participates in the commodification of everyday life. By engaging with debates about the audience's role, data surveillance, and the creative tensions within advertising itself, we will uncover the dynamic interplay between economic necessity and cultural creativity in advertising's production and reception. This course equips students to critically assess advertising's dual identity as both an economic force and an artistic medium. We will grapple with questions such as: How does advertising shape our desires and values? In what ways does it support or challenge the broader capitalist system? What is the relationship between the creative and commercial aspects of advertising? By addressing these questions, we aim to foster a nuanced understanding of advertising's role in contemporary culture, while developing analytical tools to evaluate its impact on individuals and society.

基本資料

選修課，學分數：0-2
上課時間：二/6,7,8[M231]
修課班級：共選修1-4
修課年級：1年級以上
選課備註：國際博雅榮譽學分學程課程。人工加選。密集授課，上課時間：1-14週

參考書目

Nicholas Holm. 2023. Advertising and Consumer Society, 2nd Edition. Routledge.