99年第1學期-1150 商用英文（一） 課程資訊
|Midterm & Final Exam||50|
|Case Study: Oral & Written||20|
|In-class Participation||30||Input of discussions, quizes, assignments|
On completion of the course, the students should be able to
a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in the trading business; and
c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to some specific topics and contexts in the trading business.
Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.