99年第1學期-1154 商用英文（一） 課程資訊

評分方式

評分項目	配分比例	說明
Attendance	25	有一次自由缺席不被扣分,之後缺席一次扣總分3分
Assignment	50	準時繳交,也請遵守寫作格式,不接受遲交的作業
Term project: business proposal	25	請不要缺席,若有問題,請提前三個禮拜跟授課老師連絡

教育目標

Business writing is different from academic writing in some perspectives as in patterns, styles, and wordings. This course intends to provide you a better comprehension of how to communicate with your prospective business associates via words. Words are powerful tools only if you grasp the technique and learn to manipulate them.

課程概述

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

基本資料

必修課，學分數：2-2
上課時間：一/5,6[M108]
修課班級：國貿系2C
修課年級：年級以上
選課備註：另行分班

參考書目

Handouts distributed by the instructor