99年第1學期-1168 商用英文(二) 課程資訊

評分方式

評分項目 配分比例 說明
Individual Presentations 33
Final Negotiation Project 33
Class Participation 34

選課分析

本課程名額為 35人,已有32 人選讀,尚餘名額3人。


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授課教師

Steve A. Varela

教育目標

This course is based on the Active Learning model; the student will develop and practice the following skills that can be used to negotiate successfully in the global marketplace: -Preparing for negotiations -Setting & agreeing to an agenda -Establishing positions -Managing conflict -Making and responding to proposals -Bargaining -Conclusion, agreement & implementation.

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

課程資訊

參考書目

Effective Negotiations

Oxford University Press (Caves Books)
Jeremy Comfort, 8th Ed 2007.

開課紀錄

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