99年第2學期-1153 商用英文（一） 課程資訊

評分方式

評分項目	配分比例	說明
Midterm & Final Exam	50
Case Study: Oral & Written	20
In-class Participation	30	Input of discussions, quizes, assignments

教育目標

On completion of the course, the students should be able to a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in the trading business; and c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to some specific topics and contexts in the trading business.

課程概述

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

基本資料

必修課，學分數：2-2
上課時間：五/3,4[M109]
修課班級：國貿系2B
修課年級：年級以上
選課備註：另行分班

參考書目

1. Profile, Book 2 (Intermediate), by Jon Naunton, Oxford University Press
2. Handouts distributed in-class