99年第2學期-4438 電子商務 課程資訊

課程分享

選課分析

本課程名額為 70人,已有13人選讀,尚餘名額57人。

評分方式

評分項目 配分比例 說明
Class Attend and Homework 30
Midterm 25
Final 25
Term Project 20

授課教師

彭 泉

教育目標

This course is designed for those students whose major are Industrial Engineering with graduate level focusing on the spirit of Electronic Commerce (EC). The course is concerned with Information Systems (IS) as being used in various application arenas. The essential concepts include how EC is (will be) executed on the most widely open existing infrastructure - Internet. A student who successfully completes this course is able to have obtained the followings : - A profound understanding in EC from a global point of view as well as its complexity. - A solid capability to specify the IS & the Information Technology (IT) that stimulating the organizations to pursuit the EC on the Internet. - A crystal clear knowledge regarding how computers can assist an organization to carry out the complicated IS to construct and develop the EC from hardware and software aspects.

課程概述

電子商務,它代表了在網路上進行並完成的交易程序。但電子商務不只是買賣的行為,亦包含電子化的溝通、協同,及探索、發現相關資源程序,同時也涉及電子化學習、電子化政府等應用。電子商務改變了商業活動及各種作業模式,對於人類的生活也將有深遠的影響。

課程資訊

參考書目

(1) Deitel, H. M., P. J. Deitel, and K. Steinbuhler, e-Business & e-Commerce for Managers, Deitel & Associates, Inc. and Prentice Hall.,2001, ISBN: 0130323640

(2) Kalakota, Ravi and Marcia Robinson, e-Business 2.0 Roadmap for Success, John Wiley & Sons, Inc., 2001, ISBN: 0201721651

(3) Kalakota & Whinston, Frontiers of Electronic Commerce, Addison-Wesley Publishing Company, 1996, INC. ISBN : 0201845202.

(4) Laudon, Kenneth C., Carol Guercio Traver, E-commerce: Business, Technology, Society,Pearson Educational International, 2007, ISBN 0132055309