a. Basic framework of international marketing. b. Cultural and other environmental forces in international marketing. c. Product-related considerations in international marketing. d. Promotion-related considerations in international marketing. e. Channel-related considerations in international marketing. f. Price-related considerations in international marketing. g. Internet and international marketing.

1. To familiarize students with the theories and principles of global marketing management. 2. To enhance students’ capability and opportunity securing a quality job in marketing related fields. 3. To improve students’ English communication ability.

To be determined.