102年第1學期-2555 餐旅行銷管理 課程資訊

9/27起之上課方式

iLearn 公告清單

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Teams 連結清單

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評分方式

評分項目 配分比例 說明
Attendance 15
Class participation and discipline 10
Quiz/Activity 15
Mid-term exam 30
Final exam 30

選課分析

本課程名額為 70人,已有68 人選讀,尚餘名額2人。

授課教師

郭振峰

教育目標

To give the overview and insights of marketing management in the hospitality industry. To help students learn the concepts and practices of contemporary hospitality marketing.

課程概述

To give the overview and insights of marketing management for hospitality. To help students master the concepts and practices of contemporary hospitality marketing.

課程資訊

參考書目

Kotler, Bowen, and Makens, Marketing for Hospitality and Tourism (5th edition).