102年第1學期-2565 餐旅連鎖經營 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Attendance	20	in the form of class discussion is an integral part of the course and attendance is strongly recommended
Group Presentation and Report	60	Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project
Pop exams/Homework Assignment	10	Group Homework Assignmentswill be given throughout the semester
Exhibition 2013 PPTs	10	Attending the Chain and franchise exhibition 2013 Taipei

教育目標

1. Analyzed the history of franchising from 1900’s to the present day 2. Define in writing franchising 3. Explain the different type of franchise agreements 4. Identify and distinguish the two types of franchises 5. Analyze and explain why franchisees fail 6. Explain the criteria for selecting a franchise 7. Understand the personal consideration in developing a franchise 8. Indentify the legal aspects of developing a franchise 9. Explain the advantages of hands-on vs absentee ownership 10. Develop and enforce the system standards 11. Explain the steps used to develop and implement and management system 12. Explain how automation impacts the franchise operation 13. Develop and implement a franchise marketing plan 14. Understand the considerations in raising money for a new franchise project 15. Explain the components of finding a location and the considerations in this process

基本資料

選修課，學分數：3-0
上課時間：二/2,3,4[M215]
修課班級：餐旅系4
修課年級：年級以上
選課備註：

參考書目

1. 餐飲連鎖經營 ( 1999) Mahmood A. Khan著，掌慶林譯，楊智文化事業（股）公司
2. 連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司
3. 餐飲加盟連鎖最佳實務 ( 2006) 金海 , 商周出版