104年第2學期-2556 餐旅消費行為 課程資訊

9/27起之上課方式

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Teams 連結清單

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評分方式

評分項目 配分比例 說明
In-Class participation 15 出席率與課堂作業
Midterm Exam 30 課程1~9章
Final Exam 35 課程10~15.17章
Group presentation and term project 20 分組專題報告

選課分析

本課程名額為 85人,已有71 人選讀,尚餘名額14人。

授課教師

林万登

教育目標

Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.

課程概述

Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.

課程資訊

參考書目

Handout
Consumer Behavior: Building Marketing Strategy,11th Edition, 2010, Hawkins, Del I./ Mothersbaugh, David L.,McGraw-Hill College(桂魯有限公司)
Consumer Behavior and Marketing Strategy, 7e, by McGraw-Hill Companies, Inc.,2005, J. Paul Peter and Jerry C. Olson, [李瑾玲譯,消費者行為,第七版,滄海書局]