105年第1學期-0170 初階行銷學英語 課程資訊

評分方式

評分項目	配分比例	說明
Attendance and Participation	20
Quizzes and Homework	20
Midterm Exam:	20
Final Project	30
Presentation	10

教育目標

On completion of the course, students should be able to 1) carry out marketing audits using SWOT, PESTEL, and five forces analyses. 2) prepare marketing campaign 3) acquire analytical skills to define marketing problems, identify opportunities, and interpret their implications for decision-making in a global marketplace. 4) develop practical English communication skills by using persuasive arguments in support of well-grounded marketing actions.

課程概述

Introduction to Marketing is an elective course offered in the Foreign Languages and Literature Department. This is the first part of a two-series class covering the basics in the field of Marketing. Students will understand how marketing strategies are developed and tested prior to their adoption. An emphasis is placed on consumer product design and redesign. Students study how foreign markets for products are developed along with navigating foreign and domestic regulations.

基本資料

選修課，學分數：2-0
上課時間：四/B,5[LAN010]
修課班級：外文系2-4
修課年級：年級以上
選課備註：1.大二優先選課 2.網路選課

參考書目

Cambridge English for Marketing
by: Nick Robinson