105年第1學期-1459 商用英文（二） 課程資訊

評分方式

評分項目	配分比例	說明
Participation	20
Midterm	20
Final	20
Oral Presentation/Homework	40

教育目標

The aim of the Business English class is for students to further enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become more familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, quizzes, team work and oral presentations. Students are encouraged to participate.

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

基本資料

必修課，學分數：2-2
上課時間：四/3,4[M115]
修課班級：國貿系3B
修課年級：年級以上
選課備註：另行分班

參考書目

Market Leader Intermediate 3rd edition, by David Cotton, David Falvey and Simon Kent