105年第1學期-3091 Electronic Commerce 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Discussion	30
Mid-term Exam	30
Group Report	40

教育目標

Internet has opened up commercial applications, so the rapid development of e-commerce has been fully integrated into the business and consumer life. How to take advantage of the Internet's ability to transcend time and space, multimedia, digital transmission and interactive features will become new business methods to enhance the competitiveness of enterprises, or to create new industries. This course will cover many important e-commerce topics, including e-business development, key e-business models, online marketing, and consumer behavior. Given the diverse background of the students, this course is focused on the management of e-business and how to use IT to create business opportunities rather than technology-oriented courses.

基本資料

必修課，學分數：3-0
上課時間：四/6,7,8[LAN202]
修課班級：國經學程3
修課年級：年級以上
選課備註：

參考書目

Text Book ：Electronic Commerce
Author：GaryP.Schneider
Publisher：Cengage Learning
Print Year: 2016
ISBN:978-1-305-86781-9