105年第1學期-3091 Electronic Commerce 課程資訊

評分方式

評分項目 配分比例 說明
Class Participation and Discussion 30
Mid-term Exam 30
Group Report 40

選課分析

本課程名額為 70人,已有40 人選讀,尚餘名額30人。


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授課教師

曹世昌

教育目標

Internet has opened up commercial applications, so the rapid development of e-commerce has been fully integrated into the business and consumer life. How to take advantage of the Internet's ability to transcend time and space, multimedia, digital transmission and interactive features will become new business methods to enhance the competitiveness of enterprises, or to create new industries. This course will cover many important e-commerce topics, including e-business development, key e-business models, online marketing, and consumer behavior. Given the diverse background of the students, this course is focused on the management of e-business and how to use IT to create business opportunities rather than technology-oriented courses.

課程資訊

參考書目

Text Book :Electronic Commerce
Author:GaryP.Schneider
Publisher:Cengage Learning
Print Year: 2016
ISBN:978-1-305-86781-9

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