名額
10
已選
11
餘額
超選 1 人
上課時間
四/6,7,8[M612]
修課班級
國貿碩1,2 · 年級以上
課程資訊
英文授課，限本系10人選課，外系同學請至系辦公室人工加選。
選課分析
| Class Participation and Interaction | 30 | |
| Mid-term | 20 | |
| Book Presentation | 30 | |
| Final Presentation | 20 |
This is a course in marketing management for high-tech firms. The objective is to help students become familiar with industrial analysis and marketing management through marketing theories, cases, and videos. The key concepts include traditional marketing management, B2B Marketing Management in high-tech industries.
1. Mohr, J., S. Sengupta, and S. Slater (2010), Marketing of High-technology Products and Innovations, 3rd. eds.
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