107年第1學期-1452 商用英文（二） 課程資訊
|Midterm & Final Exams||40||Written Exam (including listening sections )|
|Case Study||20||Oral Presentation (10%) & Written Report (10%)|
|Quizzez||20||Written Tests (including listening sections )|
|Homework||10||Vocabulary & Writing|
|Participation||10||Attendance, Q-&-As, & Discussions|
On completion of the course, the students should be able to
a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and
c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.
The course contents are summarized as follows:
a) Reading, listening to, and discussing selected multicultural business-related articles.
b) Compiling business-related vocabularies, expressions for practical use.
c) Developing English skills for business & personal communication.
d) Listening to and responding to selected business situation audio recordings.
e) Conducting business-related case studies in groups.
f) Reporting on case study results orally & in writing.
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
Office HourTuesday & Thursday 5:10-6:10 p.m. or by appointment LAN203-A
1. Textbook: ProFile 3: Upper-Intermediate Student Book, by Jon Naunton, 2005, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.