107年第1學期-1452 商用英文(二) 課程資訊

課程分享

選課分析

本課程名額為 35人,已有36人選讀,尚餘名額-1人。

評分方式

評分項目 配分比例 說明
Midterm & Final Exams 40 Written Exam (including listening sections )
Case Study 20 Oral Presentation (10%) & Written Report (10%)
Quizzez 20 Written Tests (including listening sections )
Homework 10 Vocabulary & Writing
Participation 10 Attendance, Q-&-As, & Discussions

授課教師

陳中漢

教育目標

On completion of the course, the students should be able to a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business. The course contents are summarized as follows: a) Reading, listening to, and discussing selected multicultural business-related articles. b) Compiling business-related vocabularies, expressions for practical use. c) Developing English skills for business & personal communication. d) Listening to and responding to selected business situation audio recordings. e) Conducting business-related case studies in groups. f) Reporting on case study results orally & in writing.

課程概述

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

課程資訊

參考書目

1. Textbook: ProFile 3: Upper-Intermediate Student Book, by Jon Naunton, 2005, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.