本課程已於 2018-06-21停開

107年第1學期-1489 消費者行為 課程資訊

課程分享

選課分析

本課程名額為 15人,已有0人選讀,尚餘名額15人。
本課程可網路登記,目前已登記人數為 7 人,選上機率為99.9%

評分方式

評分項目 配分比例 說明

授課教師

羅愛倫

教育目標

We are all consumers and this course, a branch of marketing, focuses on the consumer and seeks to answer the following questions: Why do we buy? What influences our decision to buy? What are the different stages in the buying decision process? Figuring out the answers will be achieved through a variety of lectures and activities, home assignments, team work and oral presentations. Students are strongly encouraged to participate to liven up the class.

課程資訊

參考書目

Consumer Behavior, Buying, Having, and Being, Global Edition, by Solomon, published by
Pearson – used as a reference only