107年第1學期-3101 Strategic Management 課程資訊

評分方式

評分項目	配分比例	說明
Mid-Trimester Test	20
Assignment	20
Group Presentation	20
Final Examination	40

教育目標

On completion of this subject students will be able to: 1.Identify and describe the managerial tasks associated with implementing and executing company strategies 2.Evaluate and identify the best strategic position for a business taking into consideration its long-term direction, resources and competitive capabilities 3.Apply strategic analysis in a variety of industries and competitive situations 4.Evaluate the competitive challenges faced by companies in a global market environment

基本資料

選修課，學分數：3-0
上課時間：三/6,7,8[LAN110]
修課班級：國經學程2-4
修課年級：年級以上
選課備註：

參考書目

Main Text:
1.Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic Management: Competitiveness and Globalization, (12th ed.), Singapore: Cengage Learning Asia.

Additional reference:
1.Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regner, P. (2014). Exploring Corporate Strategy: Text and Cases. (10th ed.), London: Prentice Hall.
2.David, F. R., (2015). Strategic Management: Concepts and Cases. (15th ed.). Boston: Pearson.
3.De Jong, R. J. (2015). Anticipate: The Art of Leading by Looking Ahead. New York: AMACOM.