107年第1學期-3106 Consumer Behavior 課程資訊
評分方式
| 評分項目 | 配分比例 | 說明 |
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選課分析
本課程名額為 15人，已有0 人選讀，尚餘名額15人。
本課程可網路登記，目前已登記人數為 13 人，選上機率為99.9%
登入後可進行最愛課程追蹤 [按此登入]。
教育目標
We are all consumers and this course, a branch of marketing, focuses on the consumer and seeks to
answer the following questions: Why do we buy? What influences our decision to buy? What are the
different stages in the buying decision process? Figuring out the answers will be achieved through a
variety of lectures and activities, home assignments, team work and oral presentations. Students are
strongly encouraged to participate to liven up the class.
課程資訊
基本資料
選修課，學分數：2-0
上課時間：二/6,7
修課班級：國經學程3,4
修課年級：年級以上
選課備註：與國貿系1489課程併班上課；二教區上課
教師與教學助理
授課教師：羅愛倫
大班TA或教學助理：尚無資料
Office HourOffice M615B
Office hours: Monday 9.10~10.10, Wednesday 8.10~10.00
授課大綱
授課大綱：開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
Consumer Behavior, Buying, Having, and Being, Global Edition, by Solomon, published by
Pearson – used as a reference only
開課紀錄
您可查詢過去本課程開課紀錄。 Consumer Behavior歷史開課紀錄查詢