108年第2學期-6814 餐旅策略管理研究 課程資訊

教育目標

1.培養內外部分析的技巧與能力以辨認競爭優勢，並依據競爭優勢規劃組織設計與發展組織策略 2.了解企業策略形成的過程與策略類型 3.培養學生策略思考與策略推理的能力 4.利用餐旅個案分析產業競爭策略(品牌策略、產品策略、人事策略、行銷策略等)

課程概述

The academic discipline of strategic management investigates the way in which organizational strategies are developed and then implemented. The purposes of this investigation are firstly to understand why strategies succeed (or fail), and secondly, to use this knowledge to prescribe better ways of formulating and implementing new strategies. Over the years, the field of strategic management has had a major influence on corporate behavior. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in service industry such as Hospitality Business Management in particular. As a result, the aim of this course is to provide students with means needed to analyze situations and ways offered to think strategically. In addition, Case Studies teaching method will be employed through the class to discuss and explore of how strategy applied in Hospitality Business Management. The expected learning outcome for students are as following: 1. To understand the way in which organizational strategies are developed and implemented. 2. To understand why strategies, succeed or fail and to prescribe better ways of formulating and implementing new strategies in Hospitality business.

基本資料

選修課，學分數：0-3
上課時間：五/2,3,4[M207-3]
修課班級：餐旅碩1,2
修課年級：年級以上
選課備註：全英語授課。

參考書目

1.Strategic Management by Frank T.Rothaermel (華泰文化) 2015
2. 黃純德編譯(2008) 。 餐旅管理策略。 台北：桂魯有限公司出版。