109年第2學期-1147 Business Research Methods 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Discussion	20
Tests	30
Group Presentations	30
Term Essays	20

教育目標

This course exposes students to a representative portfolio of research methods indispensable for effective business decision-making in a global context. The methods to be deepened in the course are first examined with key concepts and associated theories before being applied to a variety of real-world examples illustrated in class. The course also helps students to be able to clearly define research problems, adopt appropriate methods, and collect, analyze, and interpret relevant data. Both qualitative and quantitative methods are stressed, with critical assessment of respective issues and limitations.

基本資料

必修課，學分數：0-3
上課時間：二/3,4[M122] 二/1,2[ST020]
修課班級：管理學院2
修課年級：年級以上
選課備註：全英語授課，限管院國際菁英組人工加選修課，不開放重修生選課。

參考書目

There is no single textbook that fits this course. Supporting lecture notes and supplemental material for in-class discussions are to be distributed following the progress of the course.