109年第2學期-1147 Business Research Methods 課程資訊

課程分享

選課分析

本課程名額為 70人,已有48人選讀,尚餘名額22人。

評分方式

評分項目 配分比例 說明
Class Participation and Discussion 20
Tests 30
Group Presentations 30
Term Essays 20

教育目標

This course exposes students to a representative portfolio of research methods indispensable for effective business decision-making in a global context. The methods to be deepened in the course are first examined with key concepts and associated theories before being applied to a variety of real-world examples illustrated in class. The course also helps students to be able to clearly define research problems, adopt appropriate methods, and collect, analyze, and interpret relevant data. Both qualitative and quantitative methods are stressed, with critical assessment of respective issues and limitations.

課程資訊

參考書目

There is no single textbook that fits this course. Supporting lecture notes and supplemental material for in-class discussions are to be distributed following the progress of the course.