109年第2學期-1147 Business Research Methods 課程資訊
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This course exposes students to a representative portfolio of research methods indispensable for effective business decision-making in a global context. The methods to be deepened in the course are first examined with key concepts and associated theories before being applied to a variety of real-world examples illustrated in class. The course also helps students to be able to clearly define research problems, adopt appropriate methods, and collect, analyze, and interpret relevant data. Both qualitative and quantitative methods are stressed, with critical assessment of respective issues and limitations.
There is no single textbook that fits this course. Supporting lecture notes and supplemental material for in-class discussions are to be distributed following the progress of the course.