109年第2學期-1314 商用英文(二) 課程資訊
評分方式
評分項目 | 配分比例 | 說明 |
---|---|---|
Mid-term examination | 25 | |
Final examination | 25 | |
Daily work | 50 | participation, discussion input and quality, preparation, motivation, written work, quizzes, homework, group project quality. |
選課分析
本課程名額為 35人,已有31 人選讀,尚餘名額4人。
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教育目標
To improve students' listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
課程概述
Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.
課程資訊
基本資料
必修課,學分數:2-2
上課時間:三/6,7[M217]
修課班級:國貿系3A
修課年級:年級以上
選課備註:另行分班
教師與教學助理
授課教師:Donald Gotcher
大班TA或教學助理:尚無資料
Office HourInternational Business Department
Office: M506
授課大綱
授課大綱:開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
(1) Right Image Helps Brewers: Foreign Beer Makers Vie for Emerging Markets, The Asian Wall Street Journal, June 13, 2005
(2) Yum! Brands: Fast Food’s Yummy Secret, The Economist, August 25, 2005
(3) Luxury Brands Discover Social Networks, International Herald Tribune, Eric Pfanner, July 27, 2008
(4) The Essential Brand Book: Over 100 Techniques to Increase Brand Value, Iain Ellwood, Kogan Page Publishers (2002)
(5) Relationship learning and dyadic knowledge creation in international subcontracting relationships: the supplier’s perspective, Kuo-Hsiung Chang, Donald F. Gotcher, International Journal of Technology Management 2008-Volume 41, No.1/2, pp. 55-74
開課紀錄
您可查詢過去本課程開課紀錄。 商用英文(二)歷史開課紀錄查詢