109年第2學期-2810 Electronic Commerce 課程資訊

評分方式

評分項目 配分比例 說明
Midterm Presentation 20 Group (Business Proposal Presentation)
Final Presentation 30 Group (Outcome Report Presentation)
Class Participation 20 Individual (Practical Sessions)
Attendance 10 Individual

選課分析

本課程名額為 40人,已有33 人選讀,尚餘名額7人。


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授課教師

Tan Jue Xin

教育目標

Upon completion of this course, the students should be able to: 1. Describe the concepts of e-commerce and its infrastructure, risk and security threat. 2. Recognize the tools, software and business models (B2C & B2B) of e-commerce. 3. Assess the current and future business applications of e-commerce such as e-tailing, e-auctions, mobile commerce, e-business strategy etc.

課程資訊

參考書目

Laudon, K. C., and Traver, C. G. (2021). E-Commerce 2020-2021: Business, Technologies, Society
(16th ed.). Upper Saddle River, NJ: Pearson Education International.

開課紀錄

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