109年第2學期-2810 Electronic Commerce 課程資訊

評分方式

評分項目	配分比例	說明
Midterm Presentation	20	Group (Business Proposal Presentation)
Final Presentation	30	Group (Outcome Report Presentation)
Class Participation	20	Individual (Practical Sessions)
Attendance	10	Individual
Final Examination	20	Individual

教育目標

Upon completion of this course, the students should be able to: 1. Describe the concepts of e-commerce and its infrastructure, risk and security threat. 2. Recognize the tools, software and business models (B2C & B2B) of e-commerce. 3. Assess the current and future business applications of e-commerce such as e-tailing, e-auctions, mobile commerce, e-business strategy etc.

基本資料

必修課，學分數：0-3
上課時間：一/1,2[M016] 二/5,6[M116]
修課班級：國經學程2
修課年級：年級以上
選課備註：單號學生修習。

參考書目

Laudon, K. C., and Traver, C. G. (2021). E-Commerce 2020-2021: Business, Technologies, Society
(16th ed.). Upper Saddle River, NJ: Pearson Education International.