109年第2學期-5969 Entrepreneurship and Innovation Management 課程資訊

評分方式

評分項目	配分比例	說明
class participation	30
mini projects	40
final presentation	30

教育目標

The design and flow of this course are aimed at creating knowledge, skills, and awareness of new business opportunities. In a pragmatic way—through text, cases, and hands-on exercises. This subject designed for delivery over four linked modules. First, the course introduces tools for business idea generation. Second, entrepreneurial process (including, opportunity recognition, entrepreneurial marketing, financing, team building) will be addressed. The emerging issue such as social and corporate entrepreneurship will be discussed in the third and fourth modules.

基本資料

選修課，學分數：0-3
上課時間：三/2,3,4[M009]
修課班級：會計系4,碩1,2
修課年級：年級以上
選課備註：英文授課 。GMBA6123課程併班上課。1.會計碩班 2.大學部4年級可修

參考書目

Schilling, M. A., & Shankar, R. (2019). Strategic management of technological innovation. McGraw-Hill Education.
Entrepreneurship, 3rd ed, William Bygrave & Andrew Zacharakis, Wiley