109年第2學期-5969 Entrepreneurship and Innovation Management 課程資訊

課程分享

選課分析

本課程名額為 70人,已有1人選讀,尚餘名額69人。

評分方式

評分項目 配分比例 說明
class participation 30
mini projects 40
final presentation 30

授課教師

李佳蓉 陳岳鴻

教育目標

The design and flow of this course are aimed at creating knowledge, skills, and awareness of new business opportunities. In a pragmatic way—through text, cases, and hands-on exercises. This subject designed for delivery over four linked modules. First, the course introduces tools for business idea generation. Second, entrepreneurial process (including, opportunity recognition, entrepreneurial marketing, financing, team building) will be addressed. The emerging issue such as social and corporate entrepreneurship will be discussed in the third and fourth modules.

課程資訊

參考書目

Schilling, M. A., & Shankar, R. (2019). Strategic management of technological innovation. McGraw-Hill Education.
Entrepreneurship, 3rd ed, William Bygrave & Andrew Zacharakis, Wiley