109年第2學期-6123 Entrepreneurship and Innovation Management 課程資訊

評分方式

評分項目	配分比例	說明
class participation	30
mini project	40
final presentation	30

教育目標

The design and flow of this course are aimed at creating knowledge, skills, and awareness of new business opportunities. In a pragmatic way—through text, cases, and hands-on exercises. This subject designed for delivery over four linked modules. First, the course introduces tools for business idea generation. Second, entrepreneurial process (including, opportunity recognition, entrepreneurial marketing, financing, team building) will be addressed. The emerging issue such as social and corporate entrepreneurship will be discussed in the third and fourth modules.

基本資料

必修課，學分數：0-3
上課時間：三/2,3,4[M009]
修課班級：國企碩學程1
修課年級：年級以上
選課備註：English-Taught Course for All-Major Senior/Graduate Students會計碩併班

參考書目

Schilling, M. A., & Shankar, R. (2019). Strategic management of technological innovation. McGraw-Hill Education.
Entrepreneurship, 3rd ed, William Bygrave & Andrew Zacharakis, Wiley