109年第2學期-6129 Topics in Digital Marketing 課程資訊

課程分享

選課分析

本課程名額為 10人,已有4人選讀,尚餘名額6人。

評分方式

評分項目 配分比例 說明
Project Proposal 50
Final Report 50

教育目標

Digital marketing introduces new powers for companies of all sizes to reach customers and meet diverse strategic objectives, whether building a brand, launching new products, or creating strong customer loyalty. The need for professionals who understand the constantly changing processes for engaging customers through social media and digital spaces drives demand for qualified social media marketers. Students who succeed in this course will understand the relevance and application of digital marketing principles, strategies, analytics, and practices in various business situations.

課程資訊

參考書目

Instructors' lecture notes.