109年第2學期-6129 Topics in Digital Marketing 課程資訊

評分方式

評分項目	配分比例	說明
Project Proposal	50
Final Report	50

教育目標

Digital marketing introduces new powers for companies of all sizes to reach customers and meet diverse strategic objectives, whether building a brand, launching new products, or creating strong customer loyalty. The need for professionals who understand the constantly changing processes for engaging customers through social media and digital spaces drives demand for qualified social media marketers. Students who succeed in this course will understand the relevance and application of digital marketing principles, strategies, analytics, and practices in various business situations.

基本資料

選修課，學分數：0-3
上課時間：四/6,7,8[M009]
修課班級：國企碩學程1,2
修課年級：年級以上
選課備註：

參考書目

Instructors' lecture notes.