109年第2學期-8319 健康與運動休閒產業行銷學 課程資訊

9/27起之上課方式

iLearn 公告清單

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Teams 連結清單

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評分方式

評分項目 配分比例 說明
Individual report 20
Group project 30
Attendance & Class case exercise 50 (Practical activity, discussion and assignment)

選課分析

本課程名額為 70人,已有16 人選讀,尚餘名額54人。

授課教師

郭哲君

教育目標

1. Understand the fundamentals of marketing management. 2. Apply the theories to discuss and analyze the cases of marketing management in health, sports, and leisure industry. 3. Apply the theories to design and implement marketing practices in health, sports, and leisure industry. 4. Understand the trends and future development of marketing management in health, sports, and leisure industry.

課程資訊

參考書目

Due to no required textbook will be used for this courses, the readings and printouts might be distributed in class.
The course materials will be uploaded into THU iLearn system.