110年第1學期-5930 國際營銷實務 課程資訊
評分方式
評分項目 | 配分比例 | 說明 |
---|---|---|
Class Participation and Pop Quizzes | 40 | Your class participation score is based on my judgment of your attendance and preparation before class. Each student is expected to be prepared and ready to answer my questions for EVERY class by reading chapter(s), news article, and other materials assigned. Comprising your participation score will be your performance on unannounced quizzes, various assignments and contribution to class discussions. |
Team Country Analysis Plan | 50 | This will consist of 2 parts – 15% grade Cultural & Economic Analysis 15% grade Market Audit & Marketing Plan o Please refer to the Team Country Analysis handout for a comprehensive description of this assignment |
Cases | 10 | You will need to submit a written analysis for an international case which will be distributed to you during class. |
選課分析
本課程名額為 10人,已有14 人選讀,尚餘名額-4人。
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教育目標
To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization)
• To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing
• To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class
• To build communication and teamwork skills through the group project
• To familiarize students with extant “tools” of international marketing beyond
the textbook such as the Internet, government databases, etc.
課程資訊
基本資料
選修課,學分數:3-0
上課時間:五/5,6,7[M612]
修課班級:國貿碩1,2
修課年級:年級以上
選課備註:限本系10人選課,外系同學請至系辦公室人工加選。
授課大綱
授課大綱:開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
They will be introduced in the lecture.
開課紀錄
您可查詢過去本課程開課紀錄。 國際營銷實務歷史開課紀錄查詢