110年第2學期-1338 商用英文（二） 課程資訊

評分方式

評分項目	配分比例	說明
Attendance/participation	20
presentations	20
oral assignments	20
midterm exam	40

教育目標

The aim of the Business English class is for students to enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, quizzes, team work and oral presentations. Students are encouraged to participate. Special attention should be given to the final oral presentation – the advertising campaign and commercial.

課程概述

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

基本資料

必修課，學分數：2-2
上課時間：四/3,4[M109]
修課班級：國貿系3B
修課年級：年級以上
選課備註：另行分班

參考書目

Market Leader, Intermediate, by David Cotton, David Falvey and Simon Kent, ISBN: 978-1-4082-3695-6