110年第2學期-2773 Electronic Commerce 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation	20	Students earn credits by participating in discussion and answering questions in class.
Three Group Projects	40	Students are required to complete three group projects and submit corresponding written proposals.
Three Presentations	40	Students are required to deliver three in-class presentations for each of the group projects.

教育目標

In this course, you will learn how to build a successful online business. We will begin with basic principles and operations in the online environment; in particular, we shall first focus on the pros and cons of operating online vs. physical storefronts. We will then dwell deeper into understanding different types of online businesses (retail, service, and platform), examine key elements of successful online businesses while learning from the mistakes of those that failed. You will be required to complete 3 projects, along with presentations, through developing each of the above types of online businesses.

基本資料

必修課，學分數：0-3
上課時間：五/6,7[M115] 一/1,2[PG202]
修課班級：國經學程2
修課年級：年級以上
選課備註：雙號學生修習

參考書目

N/A