110年第2學期-2773 Electronic Commerce 課程資訊

評分方式

評分項目 配分比例 說明
Class Participation 20 Students earn credits by participating in discussion and answering questions in class.
Three Group Projects 40 Students are required to complete three group projects and submit corresponding written proposals.
Three Presentations 40 Students are required to deliver three in-class presentations for each of the group projects.

選課分析

本課程名額為 40人,已有32 人選讀,尚餘名額8人。


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授課教師

姜自強 冼志恒

教育目標

In this course, you will learn how to build a successful online business. We will begin with basic principles and operations in the online environment; in particular, we shall first focus on the pros and cons of operating online vs. physical storefronts. We will then dwell deeper into understanding different types of online businesses (retail, service, and platform), examine key elements of successful online businesses while learning from the mistakes of those that failed. You will be required to complete 3 projects, along with presentations, through developing each of the above types of online businesses.

課程資訊

參考書目

N/A

開課紀錄

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