110年第2學期-2781 Green Marketing 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation	10	Including presence and participation in class discussion
Personal Assignments	30	2-3 assignments
Mid-term Exam	30
Team Project	30	Innovative Green Product Launch Plan

教育目標

1. To provide overview of prevailing Sustainability issues facing this planet, society, and consumers, with its implications 2. To help students understand the international organization for Sustainability Development, Important International Environmental Agreements/Conventions 3. To help students understand the significance of sustainability initiatives from CSR and ESG Reorting view point 4. To help student develop the capabilities of formulating Marketing plans including plan structure and planning process, strategies and tactics from Sustainbility perspective for future career development

基本資料

選修課，學分數：0-2
上課時間：一/6,7,8[M233]
修課班級：國經學程2-4
修課年級：年級以上
選課備註：

參考書目

■ 主要參考書籍/資料 (Textbooks and References)
1. Green Marketing Management, Robert Dahlstrom, South-Western, 2011
2. The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding Paperback – 2013, Jacquelyn Ottman (Author)
3. Wildly Profitable Marketing for Business Selling Eco-Friendly Products, CS Wurzberger and Pam Foster, Pawzoola Publishing, 2013
4. The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function Kindle Edition, Daniel C. Esty (Author), P.J. Simmons (Author)