110年第2學期-2783 Digital Marketing 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation	20	Students earn credits by participating in discussion and answering questions in class.
Group Project	50	Students are required to complete one group project and submit corresponding written proposal.
Group Presentation	30	Students are required to deliver an in-class presentations for the group project.

教育目標

In this course, you will learn how to effectively build and maintain brand image in an online context, utilize a variety of tools (such as Google Analytics, Search Engine Optimization, Website Content Management, Customer Relationship Management, Advertising on Facebook/Instagram/other online platforms) to efficiently and economically deliver high-impact marketing messages to target groups.

基本資料

選修課，學分數：0-3
上課時間：三/3,4[M107] 五/3,4[M117] 一/3,4[M145] 四/3,4[M153] 二/3,4[PG301]
修課班級：國經學程2-4
修課年級：年級以上
選課備註：密集授課 2022/05/23-2022/06/24，限人工加選。

參考書目

N/A