110年第2學期-5927 策略規劃–從經營策劃到行銷策劃 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Presentation Skill	10	5% for each
Personal Assignment	20	Exercie
Case Analysis and Discussion (Team Work)	40	Emphasis on Analytical Skills and Capabilities
Team Project	30	Emphasis on Leadership, Coordination and Team Spirits

教育目標

To prepare our graduate students and senior college students for having the capacity of making strategic planning proposals either in business plan or marketing plan level and be convincing and competitive.

課程概述

This course is about how to develop Strategic Thinking and Planning Capabilities through solving real management Business and Marketing cases. 2. To prepare our junior and senior college students for having the capacity of making strategic planning proposals for either business plan or marketing plan. 1. This is a course focusing on case studies related to Business Strategy and Marketing Strategy. 2. Students need to work on their personal assignments and team project (resolving case issues and/or on specific topics of a corporation). 3. Will provide major frameworks, concepts and models for pre-view and references. 4. Require write-up of a Business and/or Marketing Plan.

基本資料

選修課，學分數：0-3
上課時間：二/6,7,8[M611]
修課班級：國貿碩1,2
修課年級：年級以上
選課備註：英語授課。限本系15人選課，外系及大四同學請第一次上課須出席且經授課老師同意，在課堂上人工加選。

參考書目

1. Strategic Management: An Integrated Approach - Theory and cases, 13e, Hilling, Schilling, Jones, Gengage
2. Marketing Management, Kotler and Keller, 15e, Pearson
3. Related articles of Harvard Business Review
4. Related articles of Fortune Magazine