110年第2學期-6128 Global Entrepreneurship 課程資訊

iLearn 公告清單

讀取中....

Teams 連結清單

讀取中....

評分方式

評分項目 配分比例 說明
class participation 30
mini project 40
final presentation 30

選課分析

本課程名額為 30人,已有40 人選讀,尚餘名額-10人。

授課教師

陳岳鴻 李佳蓉

教育目標

The design and flow of this course are aimed at creating knowledge, skills, and awareness of new business opportunities. In a pragmatic way—through text, cases, and hands-on exercises. This subject designed for delivery over four linked modules. First, the course introduces tools for business idea generation. Second, entrepreneurial process (including, opportunity recognition, entrepreneurial marketing, financing, team building) will be addressed. The emerging issue such as social and corporate entrepreneurship will be discussed in the third and fourth modules.

課程資訊

參考書目

Schilling, M. A., & Shankar, R. (2019). Strategic management of technological innovation. McGraw-Hill Education.
Entrepreneurship, 3rd ed, William Bygrave & Andrew Zacharakis, Wiley