110年第2學期-6130 Digital Transformation for Platform Business 課程資訊

評分方式

評分項目	配分比例	說明
Class attendance	5	Individual
Participation	5	Individual
Project Report/Presentation	30	Group
Exams	60	Individual

教育目標

Success in business needs strategies. The advances of information technology have given business strategies a new direction: building computer-mediated networks to facilitate transactions over e-platforms, such as Amazon, Google, Spotify, Netflix, Alibaba, Tencent, Uber, Airbnb, and many other B2B, B2C, and C2C platforms. The e-platform business has network effect following demand-side scale economies that sees the value of a product from the willingness-to-pay of customers. It takes digital transformation for a company to become an e-platform business. Transforming enterprise systems, adopting information strategies, utilizing intelligent system on data for customers and business decision is a process to build an agile e-platform business. This creates new perspectives of business strategies on pricing, platform products, envelopment attacks, winner-takes-all effect, and cannibalization. This course discusses how to run a successful e-platform business with digital transformation.

基本資料

選修課，學分數：0-3
上課時間：三/2,3,4[M009]
修課班級：國企碩學程1,2
修課年級：年級以上
選課備註：English-Taught Course for All-Major Senior/Graduate Students

參考書目

Becoming a Hybrid Company: Competition Strategies in A Digital Age, March 3, 2014, by Timon C. Du, CreateSpace Independent Publishing Platform, ISBN-13: 978-1494931438 (Kindle version available)

Business Cases:
1.Case: $19B 4 txt app WhatsApp …omg! By David Collis Ashley Hartman Aakash Mehta, 2018, HBS, 9-715-441
2.Xu Mou; Siew-Kien Sia, WeChat Work: Bringing Social Networking into Enterprise Workplace, Pub Date: May 9, 2018, Product #: NTU171-PDF-ENG
3.Anita Elberse Alexandre De Pfyffer, Spotify, Harvard Business School, July 28, 2016, 9-516-046
4.Jill Avery, Ayelet Israeli and Emma von Maur , THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Harvard Business School, JANUARY 2021, 9-521-070
5.Put Employees at the Center of Your Post-Pandemic Digital Strategy by Behnam Tabrizi, Harvard Business Review, OCTOBER 15, 2020
6.Frank T. Rothaermel, Tesla, Inc. March 7, 2020, McGraw Hill, MHE-DTR-067 (MH0067)