111年第1學期-1368 綠色行銷 課程資訊

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評分方式

評分項目 配分比例 說明
上課出席與參與 5
期中考 25
學生平時作業 15
小組作業與報告 30
期末考 25

選課分析

本課程名額為 35人,已有23 人選讀,尚餘名額12人。

授課教師

連風彥

教育目標

1. To provide overview of prevailing Sustainability issues facing this planet, society, and consumers, with its implications 2. To help students understand the international organization for Sustainability Development, Important International Environmental Agreements/Conventions and their influence to the world 3. To help students understand the significance of sustainability initiatives from CSR 企業社會責任 and ESG 永續發展目標 Reporting view point 4. To help student develop the capabilities of formulating Marketing plans including plan structure and planning process, strategies and tactics from Sustainability perspective

課程資訊

參考書目

1. Green Marketing Management, Robert Dahlstrom, South-Western, 2011
2. The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding Paperback – 2013, Jacquelyn Ottman (Author)
3. Wildly Profitable Marketing for Business Selling Eco-Friendly Products, CS Wurzberger and Pam Foster, Pawzoola Publishing, 2013
4. The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function Kindle Edition, Daniel C. Esty (Author), P.J. Simmons (Author)