111年第1學期-2772 Marketing Management 課程資訊
|Class Participation and Attendance||20||The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation;|
|Mid Term||20||Multiple Choice|
|Group Presentation and Report I||10||Story of new establish company and logo design (Group project and presentation rubric Each team member will receive the same grade, Total Grade=comprehensiveness 30% +collaboration 40% )|
|Group Presentation and Report II||40||Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project. • E-file of Brochure, Flier and PPT must upload onto the New E-Learn website by 20-Dec-2022 at 22:00. • A paper Brochure, Flier and PPT must hand in the class on 20-Dec-2021|
本課程名額為 40人，已有36 人選讀，尚餘名額4人。
1. Provide essential knowledge about marketing including key concepts, theories, practices, etc.
2. To apply marketing concepts/theories into real situations
3. Understanding of global issues in marketing
4. Provide opportunities to analyze marketing activities in firms through cases/articles and interviews (if possible).
1.Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
2.To develop skill in using a variety of analytical frameworks for making decision in international marketing
3.Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing.
4.Apply the consumer behavior theories covered in the course to devise effective solutions in enhancing international marketing performance in the global business environment.
Office HourThursday 12:10 - 15:10 or by appointment Office: M204-1
Armstrong,G., Kotler, P. and Armstrong M.O.(2020) Marketing An Introduction, 14th ED. Person
Marshall, G., and Johnston, M. (2019) Marketing management, 3rd Ed. McGraw Hill Education
Kotler, P. T., Keller, L. K., Ang, S.H., Tan, C.T. and Leong, S. M. (2017) Marketing Management: An Asian Perspective, 7th, Ed. Pearson.
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