111年第1學期-2772 Marketing Management 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Attendance	20	The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation;
Mid Term	20	Multiple Choice
Group Presentation and Report I	10	Story of new establish company and logo design (Group project and presentation rubric Each team member will receive the same grade, Total Grade=comprehensiveness 30% +collaboration 40% )
Group Presentation and Report II	40	Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project. • E-file of Brochure, Flier and PPT must upload onto the New E-Learn website by 20-Dec-2022 at 22:00. • A paper Brochure, Flier and PPT must hand in the class on 20-Dec-2021
Pop exams/Homework Assignment	10	Group Homework Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class. Sometimes you will also be asked to prepare for a short presentation. The final project will consist of designing a start-up business, including brand name, logo, marketing plan, associated products, and structure. The on-site investment shows (competitions) will be open up to all THU students as potential investors. EMBA stude

教育目標

1. Provide essential knowledge about marketing including key concepts, theories, practices, etc. 2. To apply marketing concepts/theories into real situations 3. Understanding of global issues in marketing 4. Provide opportunities to analyze marketing activities in firms through cases/articles and interviews (if possible).

課程概述

1.Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice. 2.To develop skill in using a variety of analytical frameworks for making decision in international marketing 3.Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing. 4.Apply the consumer behavior theories covered in the course to devise effective solutions in enhancing international marketing performance in the global business environment.

基本資料

必修課，學分數：3-0
上課時間：二/6,7,8[PG301]
修課班級：國經學程2
修課年級：年級以上
選課備註：雙號學生修習。

參考書目

Armstrong,G., Kotler, P. and Armstrong M.O.(2020) Marketing An Introduction, 14th ED. Person

Marshall, G., and Johnston, M. (2019) Marketing management, 3rd Ed. McGraw Hill Education

Kotler, P. T., Keller, L. K., Ang, S.H., Tan, C.T. and Leong, S. M. (2017) Marketing Management: An Asian Perspective, 7th, Ed. Pearson.