111年第1學期-2773 Marketing Management 課程資訊
評分方式
評分項目 | 配分比例 | 說明 |
---|---|---|
Attendance & Class Participation | 15 | Individual |
Mid Term Presentation | 20 | Group |
Final Presentation | 30 | Group |
Final Examination | 35 | Individual |
選課分析
本課程名額為 40人,已有37 人選讀,尚餘名額3人。
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教育目標
1. Develop understanding about marketing management concepts and frameworks.
2. Justify the appropriate marketing tools on companywide problems.
3. Critically analyze problems associated with marketing in a global business environment.
4. Propose effective solutions to marketing-related problems domestically and internationally.
課程概述
1.Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
2.To develop skill in using a variety of analytical frameworks for making decision in international marketing
3.Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing.
4.Apply the consumer behavior theories covered in the course to devise effective solutions in enhancing international marketing performance in the global business environment.
課程資訊
基本資料
必修課,學分數:3-0
上課時間:一/6,7,8[PG301]
修課班級:國經學程2
修課年級:年級以上
選課備註:單號學生修習。
教師與教學助理
授課教師:禤祈華
大班TA或教學助理:尚無資料
Office Hourby appointment
授課大綱
授課大綱:開啟授課大綱(授課計畫表)
(開在新視窗)
參考書目
Kotler, P., Keller, K.L., & Chernev, A., (2022). Marketing Management, 16th Global Edition, Pearson Education
開課紀錄
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