111年第1學期-2773 Marketing Management 課程資訊
|Attendance & Class Participation||15||Individual|
|Mid Term Presentation||20||Group|
本課程名額為 40人，已有37 人選讀，尚餘名額3人。
1. Develop understanding about marketing management concepts and frameworks.
2. Justify the appropriate marketing tools on companywide problems.
3. Critically analyze problems associated with marketing in a global business environment.
4. Propose effective solutions to marketing-related problems domestically and internationally.
1.Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
2.To develop skill in using a variety of analytical frameworks for making decision in international marketing
3.Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing.
4.Apply the consumer behavior theories covered in the course to devise effective solutions in enhancing international marketing performance in the global business environment.