111年第1學期-2784 Marketing Management in Practice 課程資訊

評分方式

評分項目	配分比例	說明
Class Participation and Attendance	50	The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation;
Logo	25	Story of new establish company and logo design
Operations Business Model	25	Virtual joined alliance company operations business model

教育目標

1.Provide essential knowledge about marketing including key concepts, theories, practices, etc. 2.To apply marketing concepts/theories into real situations 3.Understanding of global issues in marketing 4.Provide opportunities to analyze marketing activities in firms through cases/articles and interviews (if possible).

基本資料

選修課，學分數：1-0
上課時間：
修課班級：國經學程2
修課年級：年級以上
選課備註：限人工加選，上課時間另訂，深碗型課程，需同時修習2772Marketing Management課程。

參考書目

Armstrong,G., Kotler, P. and Armstrong M.O.(2020) Marketing An Introduction, 14th ED. Person

Marshall, G., and Johnston, M. (2019) Marketing management, 3rd Ed. McGraw Hill Education

Kotler, P. T., Keller, L. K., Ang, S.H., Tan, C.T. and Leong, S. M. (2017) Marketing Management: An Asian Perspective, 7th, Ed. Pearson.