111年第1學期-5966 商業資料分析 課程資訊

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評分方式

評分項目 配分比例 說明
Attendance & participation 20 Class attendance & participation
Exam 30 One examination covering all materials discussed in class
Group projects and presentations 50 Two group projects and presentations

選課分析

本課程名額為 50人,已有15 人選讀,尚餘名額35人。

授課教師

張錫惠

教育目標

This course is designed for general business majors with focus on what students need to know to make data-driven decisions. It provides a basic introduction to business intelligence and analytics, including the use of data, quantitative methods, exploratory and confirmatory models, and evidence-based approaches to inform business decisions and actions. We will highlight the interaction of these throughout the decision-making process to provide insight and value to firms. Students will learn how to make better and faster business decisions using data analytics methods and tools.

課程資訊

參考書目

中文授課(英文教材). While there is no required textbook for this course, lecture handouts and related materials will be distributed by the beginning of 1st class meeting or in class.