111年第1學期-5966 商業資料分析 課程資訊

評分方式

評分項目	配分比例	說明
Attendance & participation	20	Class attendance & participation
Exam	30	One examination covering all materials discussed in class
Group projects and presentations	50	Two group projects and presentations

教育目標

This course is designed for general business majors with focus on what students need to know to make data-driven decisions. It provides a basic introduction to business intelligence and analytics, including the use of data, quantitative methods, exploratory and confirmatory models, and evidence-based approaches to inform business decisions and actions. We will highlight the interaction of these throughout the decision-making process to provide insight and value to firms. Students will learn how to make better and faster business decisions using data analytics methods and tools.

基本資料

選修課，學分數：3-0
上課時間：二/6,7,8[M339]
修課班級：會計系3,4,碩1,2
修課年級：年級以上
選課備註：大學部3.4年級可修，五年一貫優先。需會使用統計軟體（不限軟體）。

參考書目

中文授課(英文教材). While there is no required textbook for this course, lecture handouts and related materials will be distributed by the beginning of 1st class meeting or in class.