111年第1學期-6121 Business Analytics and AI Application 課程資訊

評分方式

評分項目 配分比例 說明
Class participation 30
Presentation 30
Mid-term report/Exam/Inspirational thoughts 20
Final presentation 20

選課分析

本課程名額為 30人,已有42 人選讀,尚餘名額-12人。


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授課教師

唐運佳

教育目標

This is an advanced course in technology management for high-tech firms. The objective is to help students become familiar with business/industrial analysis and AI application through theories, cases, and videos. The key concepts include technology management, innovation management and Martech in high-tech industries.

課程資訊

參考書目

Melissa A. Schilling (2019), Strategic Management of Technological Innovation, 6th. eds. 華泰代理,(02)2377-3877。

開課紀錄

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