We will discuss the marketing concepts and applications with the mixture of lectures, case analyses, video clips and in-class discussions. Students will be divided into groups as case discussions and reports will be accomplished in groups. The learning of this course will take place both in-class as students share experiences, point of view and participate in discussion, and also occur out of class when students work together to accomplish assigned projects.

Gary Armstrong, Philip Kotler and Marc O. Opresnik (2023), Marketing: An Introduction, 15th edition,
Upper Saddle River, NJ: Prentice Hall