111年第2學期-1160 Marketing Management 課程資訊

評分方式

評分項目	配分比例	說明
Class attendance and participation	10
Group project	20
Final term report	20
Mid-term exam	20
Final exam	30

教育目標

We will discuss the marketing concepts and applications with the mixture of lectures, case analyses, video clips and in-class discussions. Students will be divided into groups as case discussions and reports will be accomplished in groups. The learning of this course will take place both in-class as students share experiences, point of view and participate in discussion, and also occur out of class when students work together to accomplish assigned projects.

基本資料

必修課，學分數：0-3
上課時間：三/2,3,4[M146]
修課班級：管理學院2
修課年級：2年級以上
選課備註：全英語授課，限管院國際菁英組人工加選修課，不可作為英文畢業門檻替代課程。

參考書目

Gary Armstrong, Philip Kotler and Marc O. Opresnik (2023), Marketing: An Introduction, 15th edition,
Upper Saddle River, NJ: Prentice Hall