111年第2學期-1160 Marketing Management 課程資訊

評分方式

評分項目 配分比例 說明
Class attendance and participation 10
Group project 20
Final term report 20
Mid-term exam 20
Final exam 30

選課分析

本課程名額為 70人,已有25 人選讀,尚餘名額45人。


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授課教師

謝慧璋

教育目標

We will discuss the marketing concepts and applications with the mixture of lectures, case analyses, video clips and in-class discussions. Students will be divided into groups as case discussions and reports will be accomplished in groups. The learning of this course will take place both in-class as students share experiences, point of view and participate in discussion, and also occur out of class when students work together to accomplish assigned projects.

課程資訊

參考書目

Gary Armstrong, Philip Kotler and Marc O. Opresnik (2023), Marketing: An Introduction, 15th edition,
Upper Saddle River, NJ: Prentice Hall

開課紀錄

您可查詢過去本課程開課紀錄。 Marketing Management歷史開課紀錄查詢