111年第2學期-1226 服務創新與管理 課程資訊

評分方式

評分項目	配分比例	說明
class participation, attendance	20	上課參與包括上課提問以及與老師的互動
Midterm report	20	小組報告的成績
Final report	30	小組報告的成績
Final exam	25
Individual report	5	個人在小組團隊以及上課的學習心得總結

教育目標

This course adopts the service management theory with the spirit of management science and the overall structure to understand the process of service innovation. In addition to the study of theoretical knowledge, it is supplemented by enterprise cases. The whole class participates in discussions during class to fully understand the situation of the case, and learn from each other's different perspectives, so as to stimulate students' innovative ideas. The goal of this course is to teach students how to gain a deep understanding of the nature of service in a systematic way, and how to use modern technology to drive service innovation and management.

基本資料

必修課，學分數：0-3
上課時間：三/2,3,4[M219]
修課班級：企管系2,共選修2-4
修課年級：2年級以上
選課備註：服務創新與創業組組必修(6選4)。

參考書目

1. Bettencourt, L. (2010). Service innovation: How to go from customer needs to breakthrough services. McGraw Hill Professional.
2. Fitzsimmons, J. A., Fitzsimmons, M. J., & Bordoloi, S. (2006). Service management: Operations, strategy, and information technology. New York: McGraw-Hill.