111年第2學期-1349 服務創新與設計思維 課程資訊

評分方式

評分項目	配分比例	說明
Class participation	30
Mid-term report and group presentation	35
Final project presentation/service innovation workshop	35

教育目標

This is an advanced course in service science and marketing. The objective is to help students become familiar with service innovation and design thinking through discussion, co-creation, and videos. The key concepts include theories of service design, service marketing and technology management in service industry.

基本資料

選修課，學分數：0-3
上課時間：四/2,3,4[M218]
修課班級：國貿系2-4
修課年級：2年級以上
選課備註：英語授課。欲加選者，第一堂出席優先選課。

參考書目

1. Stickdorn and Schneider (2012). This is Service Design Thinking: Basics, Tools, Cases. ISBN: 978-1-118-15630-8.
2. Stickdorn et al. (2018). This Is Service Design Doing: Applying Service Design and Design Thinking in the Real World, ISBN: 978-1491927182.
3. Tim Brown (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, ISBN:978-957-08-3655-4.