111年第2學期-1349 服務創新與設計思維 課程資訊

評分方式

評分項目 配分比例 說明
Class participation 30
Mid-term report and group presentation 35
Final project presentation/service innovation workshop 35

選課分析

本課程名額為 60人,已有41 人選讀,尚餘名額19人。


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授課教師

唐運佳

教育目標

This is an advanced course in service science and marketing. The objective is to help students become familiar with service innovation and design thinking through discussion, co-creation, and videos. The key concepts include theories of service design, service marketing and technology management in service industry.

課程資訊

參考書目

1. Stickdorn and Schneider (2012). This is Service Design Thinking: Basics, Tools, Cases. ISBN: 978-1-118-15630-8.
2. Stickdorn et al. (2018). This Is Service Design Doing: Applying Service Design and Design Thinking in the Real World, ISBN: 978-1491927182.
3. Tim Brown (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, ISBN:978-957-08-3655-4.

開課紀錄

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