70
名額
28
已選
42
餘額
上課時間
一/6,7,8[M230]
授課教師
Office Hour:M606, 13:00~14:00, every Monday.
Individual meetings are scheduled by appointment via email. (recommend).
修課班級
國貿系2-4 · 2年級以上
課程資訊
英語授課。
選課分析
| Class participation | 30 | |
| Case Presentation | 30 | |
| Final Project | 40 |
策略管理為企業管理領域的高階整合性課程,是經營者決定經營什麼事業,事業如何經營,才能獲利、成長或存活的一門高階課程。課程內容涵蓋策略形成,策略執行與策略控制三部分。
This course is designed to be integrative, drawing upon foundational material to which you have been exposed in core curriculum courses. Instead of focusing on technical details of personnel management, the course orientation will be both analytical and managerial, highlighting the development of concepts that can increase effectiveness in developing policies and practices that managers can use to enhance the performance in every organization.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.(中譯本:『策略管理』,譯者: 朱文儀/陳建男,華泰文化出版)
查詢過去本課程開課紀錄:
策略管理 歷史開課紀錄