111年第2學期-1367 全球品牌管理 課程資訊

教育目標

To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization) • To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing • To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class • To build communication and teamwork skills through the group project • To familiarize students with extant “tools” of international marketing beyond the textbook such as the Internet, government databases, etc.

基本資料

選修課，學分數：0-3
上課時間：二/5,6,7[M117]
修課班級：國貿系3,4
修課年級：3年級以上
選課備註：

參考書目

They will be introduced in the lecture.