111年第2學期-1754 消費經濟學專題 課程資訊

教育目標

The instructor will utilize lecture and reading assignments to help students develop an understanding of consumer economics and the trends and issues in consumer economy. In addition, students will be encouraged to think and engage into the real-world problems as they relate to everyday life, through discussion sessions and problem solving activities.

課程概述

This course is intended to provide the basis for a broad understanding of economic theories and views concerning consumers’ perspectives, behaviors and decision processes, and their connections to the marketplace and the economy. Topics covered will include consumer behaviors, consumer theories and models, consumer decision making, marketing strategies, and selective issues concerning consumers and the economy, such as aging, equality, innovation, open source and uniqueness.

基本資料

選修課，學分數：0-3
上課時間：五/2,3,4[SS212]
修課班級：經濟系2-4
修課年級：2年級以上
選課備註：一般組及產經組指定選修學分，不辦理老師簽名選課

參考書目

1. Consumer Economics: Issues and Behaviors, 3rd Edition, Elizabeth B. Goldsmith
2. Digital Business and Electronic Commerce: Strategy, Business Models and Technology (2021), Bernd W. Wirtz, Springer, ISBN 978-3-030-63482-7 (eBook)
3. Introduction to Digital Economics: Foundations, Business Models and Case Studies (2021), Harald Øverby and Jan Arild Audestad, Second Edition, Springer, ISBN 978-1986751391 (eBook)