This course is intended to provide the basis for a broad understanding of economic theories and views concerning consumers’ perspectives, behaviors and decision processes, and their connections to the marketplace and the economy. Topics covered will include consumer behaviors, consumer theories and models, consumer decision making, marketing strategies, and selective issues concerning consumers and the economy, such as aging, equality, innovation, open source and uniqueness.

The instructor will utilize lecture and reading assignments to help students develop an understanding of consumer economics and the trends and issues in consumer economy. In addition, students will be encouraged to think and engage into the real-world problems as they relate to everyday life, through discussion sessions and problem solving activities.

1. Consumer Economics: Issues and Behaviors, 3rd Edition, Elizabeth B. Goldsmith
2. Digital Business and Electronic Commerce: Strategy, Business Models and Technology (2021), Bernd W. Wirtz, Springer, ISBN 978-3-030-63482-7 (eBook)
3. Introduction to Digital Economics: Foundations, Business Models and Case Studies (2021), Harald Øverby and Jan Arild Audestad, Second Edition, Springer, ISBN 978-1986751391 (eBook)