111年第2學期-2771 Electronic Commerce 課程資訊

評分方式

評分項目	配分比例	說明
Attendance & Class Participation	15	Individual
Quizzes	20	Individual
Group Presentation	25	Group
Group Project Report	40	Group

教育目標

1. Describe and explore various business models and marketplace models for Electronic Commerce. 2. Understand the structure and functions of key technologies supporting Electronic Commerce. 3. Identify basic regulatory, ethical and legal aspects in building an Electronic Commerce system. 4. Assess the current and emerging business applications of Electronic Commerce such as e-tailing, e-auction, mobile commerce, and e-business strategies.

基本資料

必修課，學分數：0-3
上課時間：四/3,4[M116] 一/5,6[M219]
修課班級：國經學程2
修課年級：2年級以上
選課備註：

參考書目

Laudon, K. C., & Traver, C. G., (2022) E-Commerce 2021-2022: Business. Technology. Society., 17th Edition, Pearson Education Limited, Harlow, United Kingdom.