Electronic Commerce

111學年第2學期 英語授課 必修課 3 學分
授課大綱
70
名額
72
已選
-2
超選 2 人
上課時間
四/3,4[M116]
一/5,6[M219]
授課教師
Office Hour:Tuesday 2:00 to 4:00pm PG-IC 304
修課班級
國經學程2 · 2年級以上
選課分析

Attendance & Class Participation 15 Individual
Quizzes 20 Individual
Group Presentation 25 Group
Group Project Report 40 Group

1. Describe and explore various business models and marketplace models for Electronic Commerce. 2. Understand the structure and functions of key technologies supporting Electronic Commerce. 3. Identify basic regulatory, ethical and legal aspects in building an Electronic Commerce system. 4. Assess the current and emerging business applications of Electronic Commerce such as e-tailing, e-auction, mobile commerce, and e-business strategies.

Laudon, K. C., & Traver, C. G., (2022) E-Commerce 2021-2022: Business. Technology. Society., 17th Edition, Pearson Education Limited, Harlow, United Kingdom.

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