25
名額
36
已選
-11
超選 11 人
上課時間
四/5,6[M103]
二/7,8[PG203]
修課班級
國經學程2-4 · 2年級以上
課程資訊
課程模組課程
選課分析
| Class Participation and Attendance | 40 | Attendance and In-class contribution Attendance is expected. Your ability to benefit from the course and contribute to the class is largely dependent upon your attendance during class meetings. If you cannot attend class, you will be responsible for everything covered or announced in class. During days when project presentations take place I expect full attendance. |
| Group Presentation | 40 | Students will sign up to deliver a 15 minutes’ overview of consumer behavior case study, and design a questionnaire to execute simple sample investigation. Details regarding the format of this assignment and its essential requirements will be distributed in class. |
| Quiz | 20 | The quizzes will include material covered in the readings and class discussions since the last quiz. During the week prior to a particular quiz, I will explain the coverage and nature of the upcoming quiz. Each quiz will consist of multiple-choice. |
This course provides an overview of consumer behavior and is based primarily on the discipline of social psychology. The course goals are: 1. To acquire an understanding of the psychological processes that underlie the effectiveness of marketing strategy in terms of impact on consumer behavior. 2. To acquire a knowledge base that enables critical assessment of current and future metrics, research technologies, and research data output. 3. To acquire a “toolbox” of psychological principles applicable to marketing strategy.
Michael R. Solomon, (2017) Consumer Behavior (10th Edition), Pearson
Michael R. Solomon, (2017) Consumer Behavior: Buying, Having, and Being, (Global Edition), Pearson
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Consumer Behavior 歷史開課紀錄